Category — The Hub

Putting the shopper at the center of retail assortment decisions.  By Paul Thompson. (more)

Putting category before brand is like driving in reverse. By Chris Hoyt. (more)

Research reveals the digital tools that work best for shoppers.  By Jason Katz. (more)

The ROI on social media is at retail. By Catherine Boera. (more)

Insights, integration and collaboration bring retail success. A discussion featuring Tia Newcomer of Hewlett-Packard, Jay Contessa of Sun Products, Mary Goggans of Kimberly-Clark, and Al Wittemen of TracyLocke. (more)

Luxury brands can make us look (and feel) good. By Cable Daniel-Dreyfus. (more)

Innovative supermarkets tap into emotional and functional desires.  By Randi Moore. (more)

Integrated Selling drives bottom-line sales and better brand performance. By Paul Kramer. (more)

Creating community and higher purpose will elevate our brands in the 2010s. By Dori Molitor. (more)

Safeway chief marketing officer Diane Dietz gets inspiration from innovation. An exclusive Q&A interview by Tim Manners. (more)

Loyalty grows when brand values and strategy align.  By Scott Osman. (more)

Brand rituals build loyalty and drive growth. By Zain Raj. (more)

A year ago we were angry.  Now we’d like some tender, loving care. By Dori Molitor. (more)

Marketers can help build strong shopper-strategies six ways. By Chris Hoyt. (more)

Green Hills Market builds loyalty where the shopper, product and store converge. By Richard Guha. (more)

A study of multichannel shoppers yields valuable insights. By Masha Sajdeh and Nick Jones. (more)

Let’s give shoppers more value than they pay for.  By Al Wittemen. (more)

A roundtable with Richard McDonald of Fender, Steve Rotterdam of DC Comics, Peter O’Reilly of the NFL, Joe Dobrow of Sprouts  and Spencer Hapoienu of Insight Out of Chaos. (more)

Tony Hsieh whips up a happy culture and enviable loyalty for Zappos.  An exclusive Q&A interview by Tim Manners. (more)

Television is alive and well for advertisers who innovate and collaborate. By Cindy Jolicoeur. (more)

Making shoppers feel the love means making the media feel their pain. By Al Wittemen. (more)

The convergence of digital media at retail is re-defining the shopping experience. By Vince Weiner. (more)

Bringing brands to life across channels and disciplines moves people to action. By William Rosen. (more)

Are you up for the challenge of open branding?   By Alex Do. (more)

Walmart sets the standard for engaging consumers online.  By Greg Murtagh. (more)

At Burt’s Bees, a culture of caring is both the medium and the message. By Dori Molitor. (more)

A discussion featuring Bonin Bough of PepsiCo, Aaron Magness of Zappos, Richard Binhammer of Dell, Bert DuMars of Newell Rubbermaid and John Andrews of Collective Bias. (more)

Where would great brands be without the shoppers who buy them?  By Al Wittemen and Marta LaRock. (more)

A behind-the-scenes look into the making of NetApp’s global brand.  By Britt Dionne. (more)

National brands need to up their game to stay on top.  By Mitch Blum. (more)