Other print media may be downsizing, but not American Megazine, reports Greg Beato in The New York Times (3/19/15). “American Megazine is five feet tall and more than three feet wide. Open it up, and it grows bigger than all but the biggest flatscreens. It does what newspapers and evening news broadcasts routinely did when the mass media were still massive: It demands that you pay attention.” It also demands that you pay up: Each issue of American Megazine sells for $12,000. Only one copy has been sold so far. But still.
As you’ve likely surmised, American Megazine is the work of an artist. Lisa Anne Auerbach got the idea after a project photographing megachurches, which she didn’t think would display well in a gallery. “It would be almost suffocating to be in a room filled with images of these buildings, or at least that was my fear,” she explains. So, she decided to publish her work in a magazine instead, and “given the capabilities of her Epson 11880 64-inch inkjet printer she could do so without diminishing the size or quality of her photos.”
The result is now “reaching a global audience through museum and gallery appearances,” in which “two human page turners wearing T-shirts that read ‘Bigger’ and ‘Better’ accompany it … their presence serves as a wry take on the state of print media: LIke all paper-based publications” it requires “an absurd amount of labor to reach readers.” It is also “literally Big Media, more physically impressive than anything the world’s largest newspaper and magazine empires would dream of producing at this moment.”