Category — Global Marketing

Dunkin UK

Dunkin’ plans to add 80 Baskin-Robbins ice cream parlors in the U.K. by 2015 as it focuses on expansion outside of the U.S.

May 8, 2012 Comments

Selling America

$150-million marketing blitz to promote the U.S. to travelers worldwide to launch in May.

April 25, 2012 Comments

Datsun Revived

Datsun will be a global brand.

March 21, 2012 Comments

Colored Diamonds

Yellow, pink and blue diamonds are catching the eye of investors around the world.

March 20, 2012 Comments

Fiat Returns

Fiat tries again in the U.S.

March 13, 2012 Comments

Starbucks Europe

Starbucks tries local touch to lift growth in Europe.

March 13, 2012 Comments

Local Twitter

Twitter adds Arabic and Hebrew home pages.

March 8, 2012 Comments

Band Brand

Coldplay’s Lessons for global marketing. (Yes, seriously)

March 7, 2012 Comments

Starbucks Europe

Starbucks to announce European revival.

February 28, 2012 Comments

Nestle Germany

Nestle plans to build 220 million-euro German Nescafe plant.

February 27, 2012 Comments

Cuban Consumerism

Consumerism gaining foothold in communist Cuba.

February 23, 2012 Comments

Ketchup Craze

Heinz: Ketchup craze in Russia, China, not so much in the U.S.

February 20, 2012 Comments

G20 E-commerce

Web economy in G20 set to double by 2016, Google says.

January 31, 2012 Comments

BankAmeriDeals

Bank of America is wading into the fast-growing business of offering consumers targeted online discounts.

January 26, 2012 Comments

China Syndrome

An unusually high number of global brands have failed to live up to expectations in the world`s second largest economy.

January 19, 2012 Comments

Barbie Ban

Iran cracks down on moral peril of Barbie peddlers.

January 18, 2012 Comments

Shake Shack

Danny Meyer’s burgers and shakes are poised to go global.

January 13, 2012 Comments

Ford Fusion

Ford bets revamped global Fusion can topple Camry.

January 9, 2012 Comments

Dunkin’ Vietnam

Baskin-Robbins is opening stores in Vietnam.

January 5, 2012 Comments

Global Christianity

Christianity goes global as world’s largest religion.

December 22, 2011 Comments

Li-Ning USA

Li-Ning, a leading athletic shoe and sportswear company in China, is continuing its march in the U.S.

December 20, 2011 Comments

Toys R Overseas

Toys R Us has mapped out an international strategy in some unlikely places.

December 20, 2011 Comments

Twitter Stake

Saudi Prince purchases $300 million stake in Twitter.

December 19, 2011 Comments

Google Tsunami

Google Street View explores post-tsunami Japan.

December 14, 2011 Comments

Veggie Star Stamps

Stars featured on new postage stamps honoring vegetarians.

December 1, 2011 Comments

Afghan Ernie

Afghan children ready to walk down Sesame Street.

November 30, 2011 Comments

Twilight Take

New “Twilight” film takes $283.5 million global bite.

November 21, 2011 Comments

Golden Rooster

China’s Golden Rooster awards come and go without much mention — a potent reminder of the film industry’s difficulty in competing with Hollywood.

November 10, 2011 Comments

Angry Milestone

Angry Birds sets new record by reaching 500m download.

November 7, 2011 Comments

Lim Yoon-taek

Cancer-suffering Korean song contestant rivets nation.

November 4, 2011 Comments