Category — Direct Marketing

Microsoft has laid out details about its Windows Phone 7 data collection policies.

Big uptick in credit card offers.

Kohl’s ups holiday season commitment to digital, direct mail.

Sears touts multichannel capabilities. (more)

"It’s potentially a portable, personal spy," says Jeff Chester, referring to smartphones, in a New York Times article by Stephanie Clifford. (more)

For Neiman Marcus, dead link maintenance is not a luxury. (more)

The US Postal Service plans to redesign its direct mail Web site to make it more relevant to small business owners. (more)

Looking for ways to grow its printing business as more pages move to the Internet, Hewlett-Packard rolled out new products aimed at the commercial market. (more)

Certain approaches — such as mass-mailing campaigns — are nearly on the “endangered list,” but when done right, direct mail continues to generate the appropriate response. (more)

In a move to promote its expansion to multiple destinations in the US, a new nationwide Virgin America marketing campaign likens its flight experience to that of a night club. (more)

Wal-Mart makes direct mail pitch for new store. (more)

Catalog Choice, the relatively new Web site designed to eliminate millions of catalog mailings, says its plan is working. (more)

Who knew that the Do Not Call list, which was established in 2002, came with a five-year expiration date? (more)

Love him or hate him — and those are the only choices — presidential adviser Karl Rove left his mark on Washington, and on how politicians are marketed in America.(more)

Catalogs are not only a good way to drive customers to a Web site; they also send lots of shoppers to retail outlets. (more)

The men in yellow shirts are competing with your mail carrier. They wend their way through quiet, residential neighborhoods, dropping off mail at every house, delivering it not to mailboxes, but by hanging it on doorknobs, no postage stamps needed. (more)

New catalog offers XL in everything from toilet seats to lawn chairs. (more)

Department store chain Macy’s wants to get up close and personal with college students as it tries to drive sales for the private-label American Rag brand via a recently launched peer-to-peer marketing campaign. (more)

Book chronicles L.L. Bean’s rise to the top. (more)

The Betty Crocker catalog is going out of business, after decades of selling household goods to customers. (more)

There is life after death in retail. (more)

After staging national street protests outside Victoria’s Secret stores over the past two years, a San Francisco environmental activist group has shamed Victoria’s Secret to use more forest-friendly paper in its famous catalogs. (more)

Lowe’s has mailed its first catalog, perhaps in response to rival Home Depot’s catalog initiative. (more)

A direct marketing campaign secretly targeting abused women through empty lipstick tubes has been judged the year’s best use of media in advertising. (more)

After a year of singing the praises of direct marketing as a retail strategy, The Home Depot Inc. could be having second thoughts, according to a rumor circulating in parts of the industry. (more)

Apple specialist retail stores will get their own holiday catalog next month featuring Apple products as well as items from third-party vendors. (more)

After seven years of operating two distinct businesses – one retail and the other direct – Anthropologie wants to integrate its systems and structure. (more)

So the Iron Workers union is trying an approach more familiar to retailers than unions: To recruit fresh blood, it is selling the virtues of working in the industry through a high-profile marketing campaign. (more)

Last spring, Peapod tried something different, targeting a new customer base: office workers. (more)