Category — CMOs
Screen Test
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Digital-media networks get ready for their close up. A discussion featuring Andy Austin of AT&T Stores, Laura Davis-Taylor of Retail Media Consulting, Suzanne Alecia of OVAB and Stuart Armstrong of EnQii Americas. (more) |
September 8, 2008 Comments
OfficeMax Magic
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Bob Thacker says his plans to make us love OfficeMax are right on target. An exclusive Q&A interview by Tim Manners. (more) |
September 2, 2008 Comments
Dial at Retail
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A conversation with Tracy VanBibber, senior vice-president of sales of The Dial Corporation.
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July 29, 2008 Comments
P&G CMO
Procter & Gamble names a new global marketing officer. (more)
July 16, 2008 Comments
Japannovation
Firms urged to emulate “Japannovation” marketing strategies. (more)
June 26, 2008 Comments
Chuck Fruit
Charles B. “Chuck” Fruit, the former chief marketing officer at Coca-Cola, has died. (more)
May 28, 2008 Comments
Sixth Sense
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Getting at what really drives your brand’s growth. A discussion featuring Eric Plaskonos of Philips N.A., Sheryl Adkins-Green of Alberto Culver, Grant Harrison of Humana Inc., Delaine Hampton of Procter & Gamble and Zain Raj of Euro RSCG. |
May 12, 2008 Comments
Depot CMO
Home Depot hires former Coke exec as marketing boss. (more)
April 22, 2008 Comments
CMOs & CRM
Marketers worldwide are under-utilizing data and analytÂics, particularly when it comes to customer retention. (more)
April 22, 2008 Comments
Reebok Reeorg
Reebok International names Matt O’Toole Chief Marketing Officer who is succeeded as President of North America by Jim Gabel. (more)
March 31, 2008 Comments
CMO Dilemma
Companies change CMOs at the drop of a hat. Are they the victims of high expectations? Or are their employers failing to recognize what really drives the health of their brands? (more)
March 13, 2008 Comments
Imagine Innovation
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Take a giant step inside your mind. A discussion on the future of innovation featuring Ann Lewnes of Adobe, Todd Peters of Staples, Mats Rönne of Electrolux, Watts Wacker of FirstMatter and Rodney Mason of Hawkeye. (more) |
January 14, 2008 Comments
Born-Again Virgin
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Virgin Megastores sails where others sank. Dee Mc Laughlin tells how. An exclusive Q&A interview by Tim Manners. (more) |
January 7, 2008 Comments
YouTube CMO
YouTube has appointed Chris Di Cesare as its first director of marketing. (more)
January 4, 2008 Comments
Farley’s Plan
Ford Motor Co.’s new chief marketing officer, Jim Farley, promised to deliver a new marketing plan within 90 days during a town hall meeting Monday with employees at the company’s headquarters. (more)
December 4, 2007 Comments
Hook Line & Loyalty
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A great relationship is its own reward. A discussion featuring Scott Deaver of Avis Budget Group, Ken Fenyo of The Kroger Co., Steve Fuller of L.L. Bean, David Gitow of Barnes & Noble, Eric Leininger of McDonald’s and David Norton of Harrah’s Entertainment. (more) |
November 12, 2007 Comments
Crazy for Costco
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Marketing chief Paul Latham doesn’t just create loyalty to Costco. He personifies it. An exclusive Q&A interview by Tim Manners. (more) |
November 5, 2007 Comments
Farley & Ford
Jim Farley, 45, will join Ford in mid-November as CMO after nearly two decades at Toyota Motor. (more)
October 12, 2007 Comments
Chrysler Marketing
Chrysler’s new marketing chief says the chance to turn around an American icon was an irresistible  and, some say, nearly impossible  challenge that lured her away from Toyota. (more)
October 8, 2007 Comments
Marketing Art
Is marketing an art or a science? Scott Bedbury, former chief marketing officer of Nike and Starbucks, argues that it is both. (more)
September 24, 2007 Comments
Nintendo’s Harrison
The Nintendo Marketing Chief, George Harrison, announced in an telephone interview with Reuters that he is leaving the company. (more)
September 17, 2007 Comments
Jim Stengel
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Tide detergent remains one of Procter & Gamble’s largest and fastest-growing brands because it “is doing well by doing good,” says P&G chief marketing officer Jim Stengel in a Fortune magazine interview with Geoffrey Colvin . (more) |
September 13, 2007 Comments
HP CMO
Hewlett-Packard plans to name Disney executive Michael Mendenhall chief marketing officer as of Oct. 1. (more)
September 12, 2007 Comments
CIOs & CMOs
Why CIOs and CMOs need each other. (more)
August 20, 2007 Comments
The 27-Month Plan
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Setting standards is critical to CMO success. By Charlie Tarzian. (more)
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July 23, 2007 Comments
Reggie Speaks
Reggie Fils-Aime, a former marketing executive with the consumer-products manufacturer Procter & Gamble and the music TV channel VH1, has become the public face of Nintendo outside of Japan. (more)
July 20, 2007 Comments
The Green Team
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For Ann Hand of BP, brand identity means making the retail experience "a little better." An exclusive Q&A interview by Tim Manners. (more) |
July 9, 2007 Comments
Heineken CMO
Heineken global marketing chief Peter van Campen has left the company following a dispute with the chief executive. (more)
June 28, 2007 Comments
Fire Your CMO
If you are the CMO, here are some tell-tale signs that you may want to pack a bag — a big bag. (more)
June 27, 2007 Comments
Gatorade CMO
Cindy Alston, the executive credited with building Gatorade into a powerhouse over two decades of working with the brand, is leaving her post as chief marketing officer of Gatorade and Propel. (more)
June 21, 2007 Comments
