Category — CMOs

Jim Stengel says you can’t talk purpose without talking profits.

Behind closed doors at the world’s most famous brand.

The Coca-Cola Company has named Bea Perez, currently Chief Marketing Officer for Coca-Cola North America, the Company’s Chief Sustainability Officer.

Why does an ad agency needs Chief Marketing Officer?

Microsoft has appointed a new chief marketing officer, Chris Capossela, to take the place of Mich Mathews.

We’ve heard that Apple marketing boss Phil Schiller is quite the character, too.

Coca-Cola shuffles leaders in North America.

Disney Stores president Jim Fielding casts magic on retail as media. An exclusive Q&A interview by Tim Manners. (more)

Innovation just isn’t what it used to be. A discussion featuring Claudia Poccia of Avon mark, Jevin Eagle of Staples, Randy Carlson of Diageo, and Jim Porçarelli of Active International. (more)

Safeway chief marketing officer Diane Dietz gets inspiration from innovation. An exclusive Q&A interview by Tim Manners. (more)

Hyundai CMO’s appeal to anxious consumers helped drive the brand up-market this year.

A roundtable with Richard McDonald of Fender, Steve Rotterdam of DC Comics, Peter O’Reilly of the NFL, Joe Dobrow of Sprouts  and Spencer Hapoienu of Insight Out of Chaos. (more)

Chief marketing officers in the United States are increasingly optimistic about the economy and their customers’ purchasing activities.

What enables P&G, Johnson & Johnson, Wal-Mart, Toyota and others to stay great while others fall to upstarts?

Dr Pepper Snapple Group’s Jim Trebilcock names his five favorite brand-repositioning campaigns.

A discussion featuring Simon Uwins of Fresh & Easy, Tom Britanik of Clorox, Rita Bargerhuff of 7-Eleven, Chris Heye of Welch’s and Masha Sajdeh of Arc Worldwide. (more)

The future of brand identity both depends on and departs from its past, says General Mills CMO Mark Addicks.  An exclusive Q&A interview by Tim Manners. (more)

The recession changes the game at America’s top retailers. A discussion featuring Kim Feil of Walgreens, Barry Judge of Best Buy, Stew Leonard Jr. of Stew Leonard’s and Zain Raj of Euro RSCG. (more)

Cutting out the razzle-dazzle in tough times could send customers packing.

Look before you leap, even in tough times.

The first thing CMO job seekers should do is take a long look at the health of the industry and the company that’s making the offer.

Don’t let short-term pressures wreck long-term brand-building initiatives. (more)

CMOs at top US companies say they are dissatisfied with the availability of qualified employment candidates. (more)

An interview with McDonalds CMO Mary Dillon about new media and online communities. (more)

Former global marketing officer for Procter & Gamble, launches his post-P&G venture, Jim Stengel, LLC. (more)