Category — Analytics
Accountable to Whom?
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Marlboro and Patagonia both make products that are perfectly legal as well as potentially lethal. They both also get a healthy return on the money they spend on their marketing. But there the similarity ends. Tim Manners explores why in an all-new column for Fast Company — and you can read it here.
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January 3, 2006 Comments
Yahoo Analytics
Yahoo announced a new service aimed to help marketers improve their return on overall marketing investments by evaluating the offline sales impact of their online marketing programs. (more)
December 19, 2005 Comments
Flash & ROI
Flash can be added to pretty much any website to improve the site’s “selling characteristics” hence it’s longer term conversion rate. (more)
December 12, 2005 Comments
Google’s Analytics
Google launches a free Web analytics service that will let companies see exactly how visitors interact with their Web site and how their advertising campaigns are faring. (more)
November 14, 2005 Comments
Marketing Mix Death
There is truly a rising dissatisfaction with current marketing thought. And the reason for this dissatisfaction is simple – the marketing mix theory (also known as the ’4Ps’ – product, price, promotion and placement) is limited in its application and is a narrow, one-sided view of the discipline. (more)
September 15, 2005 Comments
