Category — Analytics

Facebook beats Google in one important metric: wasting time.

Twitter and other social networks are changing the game for the entertainment industry.

A Norwegian newsprint manufacturer is using “operations research” to figure out what to close and whom to fire — while making labor unions like it, reports Stephen Baker in BusinessWeek.

What is the ROI for social media? It’s zero. That’s because there’s no such thing as “social media.”

Analysts take center stage tracking how viewers watch commercials. (more)

Customer centric metrics are taking center stage this year as b-to-b marketers pursue new ways to measure customer engagement, satisfaction and, ultimately, loyalty to a brand. (more)

Sometimes a radical change to the formula still delivers the same result. That’s what happened when Nielsen Media Research released highly anticipated commercial ratings for the first week of the fall prime-time TV season. (more)

After decades of being shunted to the sidelines, Spanish-language media outlets have now joined the big leagues of TV research. (more)

Procter & Gamble is making bad noises about the internet. (more)

A Canadian professor has developed technology that allows advertisers to count the number of people who look at their billboards and screens. (more)

Google has rolled out a new version of its Google Analytics. (more)

As Google moves ahead with its acquisition of online advertising powerhouse DoubleClick, Yahoo continues to wage its own battle with Google on several fronts, including in the field of Web analytics. (more)

JetBlue Airways today announces the appointment of Trey Urbahn to the position of Executive Vice President, Chief Revenue Officer. (more)

Fox Interactive Media touts MySpace co-founder Tom Anderson’s 100 million plus “friends” as its greatest assets. But how much is each friend really worth? (more)

On an “Inside the Mind of the CMO” panel, the chief marketing officers for Sony, Nike and Google’s biggest competitor, Yahoo, discussed how CMOs deal with accountability and whether the Internet is a good venue for brand marketing. (more)

Nielsen Media Research plans to measure how many people actually watch TV commercials starting in November, a move that could result in a decline in advertising rates. (more)

Nielsen Media Research, the venerable monitor of America’s viewing habits, is rebooting. It now reports on TiVo’d programs and may track shows on iPods and cell phones. (more)

Arbitron Inc., which measures radio audiences, says it will introduce electronic devices in the top 10 U.S. markets by 2008, replacing the handwritten diary system criticized as obsolete. (more)

Net-savvy number crunchers are teaching Madison Avenue to handle the pay-per-click universe. (more)