Category — Agencies

Agency CMOs


Why does an ad agency needs Chief Marketing Officer?

May 4, 2011   Comments

Mars Orbit


Mars Advertising’s orbit grows as other ad segments fall.

June 1, 2009   Comments

The Hub Top 12



When Chris Hoyt and I decided to create an index of shopper-marketing excellence, we didn’t know if we would end up with a top 5, a top 10 or a top 20 among brand marketers and their agencies.

May 4, 2009   Comments

Life on Mars



"We are focusing on shopper marketing as one of the next big growth areas in our business, after digital," says Hamish McLennan, ceo of Y&R Advertising, in announcing an alliance with Mars Advertising

April 17, 2009   Comments

Shoeless Cobblers


Chris Maher, Greenlight
  

Agencies must re-invent their business models. By Chris Maher. (more)

 

February 25, 2009   Comments

Flying Fearless


Ron Askew, TracyLocke

A look into the clear blue sky with former Coors CMO and current TracyLocke CEO Ron Askew. (more)

November 25, 2008   Comments

Back in Bed


Loyalty Roundtable

What must agencies do to feel the love again? A discussion featuring Mark Mears of The Cheesecake Factory, Jim Zambito of Johnson & Johnson, Bill Pearce of Del Monte and Chris Maher of Greenlight. (more)

November 10, 2008   Comments

Shopping for Superstars


Anne Howe, Mars Advertising

Opportunities for innovation and growth attract the best and brightest to shopper marketing.  By Anne Howe. (more)

September 22, 2008   Comments

Saatchi S


Sustainability consultancy Act Now has become Saatchi & Saatchi S, a sustainability division of Saatchi & Saatchi Worldwide. (more)

February 1, 2008   Comments

StrawberryFrog in Brazil


Independent StrawberryFrog, which already has offices in Amsterdam, the Netherlands, and New York, opens a 12-person outpost in Sao Paulo, Brazil. (more)

September 7, 2007   Comments

G2 & Refinery


WPP’s G2 Worldwide announces it has acquired Refinery — one of the few remaining independent, interactive agencies in North America. (more)

July 9, 2007   Comments