extra texture :: marketing news + trends

Campbell Campaign

Thursday, September 9th, 2010

Campbell Soup launches $100 million ad campaign to support its soup brands as sales lag.

Posted in Strategies, Advertising, Companies, Food/Beverage |

Starbucks Reach

Thursday, September 9th, 2010

Starbucks broadens reach of Via instant coffee.

Posted in Strategies, Global Marketing, Companies, Food/Beverage |

Caffeine High

Thursday, September 9th, 2010

Coffee prices soar to 13-year high.

Posted in Strategies, Companies, Food/Beverage |

Ford UK

Wednesday, September 8th, 2010

Ford praised for UK engine exports.

Posted in Europe, Strategies, Automotive |

Pepsi Refresh

Wednesday, September 8th, 2010

Pepsi to expand charity program in 2011.

Posted in Charity, Strategies, Companies |

Frugal Gadgets

Wednesday, September 8th, 2010

How do you get penny pinchers to spend these days? Pitch products that promise to save them money.

Posted in Strategies, Consumer Behavior, Economics |

BK Breakfast

Tuesday, September 7th, 2010

Burger King expands breakfast offerings with pancakes, biscuits to target McDonald’s business.

Posted in Restaurants, Strategies, Companies |

Mac and Cheese

Wednesday, September 1st, 2010

Macaroni and cheese makers looking beyond children’s plates.

Posted in Strategies, Consumer Behavior, Companies, Food/Beverage |

Under Armour

Wednesday, September 1st, 2010

Under Armour basketball shoe line to hit stores in November.

Posted in Strategies, Companies, Sports, Marketing |

Halal Hit

Wednesday, September 1st, 2010

Businesswoman launches first British halal make-up.

Posted in Strategies, Companies, Multicultural, Women, Marketing |

Reusable Bottles

Thursday, August 19th, 2010

Reusable beer bottles facing extinction.

Posted in Packaging, Environment, Strategies, Companies, Food/Beverage |

Artisanal Soda

Wednesday, August 18th, 2010

Artisanal soda makers deliver plenty of flavor.

Posted in Strategies, Companies, Food/Beverage |

Eat, Pray, Shop!

Wednesday, August 18th, 2010

Movie merch grows up.

Posted in Movies, Strategies, Promotions, Women, Marketing |

Fast Food Oddities

Wednesday, August 18th, 2010

A look at some of the “imaginative” fast food offerings over the years.

Posted in Restaurants, Strategies, Quirky |

P&G Plastic

Tuesday, August 17th, 2010

P&G to use sugarcane-based plastic in packaging.

Posted in Packaging, Strategies, Companies |

Baby Skinnies

Tuesday, August 17th, 2010

Parents say some disturbing things about putting their babies in skinny jeans.

Posted in Strategies, Consumer Behavior, Companies, Fashion |

Universal’s Food

Monday, August 16th, 2010

Universal Studios Hollywood chef aims to stir up some excitement.

Posted in Strategies, Companies, Food/Beverage |

Curve ID

Monday, August 16th, 2010

Levi’s new jeans throw women some curves.

Posted in Strategies, Companies, Women, Fashion |

Delta Window

Monday, August 16th, 2010

Delta launches “ticket window’” on Facebook.

Posted in Travel/Leisure, Strategies, Companies |

Shark Tagging

Monday, August 16th, 2010

Australia seeks bored Brits to go shark tagging.

Posted in Strategies, Consumer Behavior |

Walgreens Chicago

Thursday, August 12th, 2010

Chicago partners with Walgreens to bring groceries to food deserts.

Posted in Strategies, Companies, Food/Beverage |

Domino Effect

Wednesday, August 11th, 2010

Russell Weiner, chief marketing officer for Domino’s Pizza, does not mince words when asked to describe the last two years at the pizza chain.

Posted in Restaurants, Strategies, Identity, Retail, Food/Beverage |

Walmart Prices

Wednesday, August 11th, 2010

Wal-Mart quietly raises prices.

Posted in Strategies, Companies |

Wine Market

Wednesday, August 11th, 2010

Northwest wineries seek growing Chinese market.

Posted in Strategies, Companies, Food/Beverage |

Cafe Disconnect

Wednesday, August 11th, 2010

To stimulate sales, coffeehouses are pulling the plug on the Net.

Posted in Restaurants, Strategies, Technology |

Branded Schools

Tuesday, August 10th, 2010

Branded! Public schools court corporate sponsors.

Posted in Strategies, Advertising, Companies |

Teleconference vs. Travel

Tuesday, August 10th, 2010

Will teleconferencing edge out business travel?

Posted in Travel/Leisure, Strategies, Technology, Companies |

Swagger Van

Monday, August 9th, 2010

Auto makers pulling out stops to re-image minivan.

Leaf Rentals

Monday, August 9th, 2010

Car rental companies to offer electric Nissan Leafs.

Posted in Travel/Leisure, Environment, Strategies, Automotive |

Saab Phoenix

Monday, August 9th, 2010

Saab 9-3 sedan to be built on entirely new platform.

Posted in Strategies, Automotive |

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