December 9 2002 - April 7 2003

Marketing Matsui (Greenwich Time)
http://www.greenwichtime.com/sports/baseball/yankees/
ny-matsui073210741apr07,0,7343584.story?coll=ny-yankees-print

Yokel Marketing (NY Times)
http://www.nytimes.com/2003/04/09/business/media/09ADCO.html?ex=
1050465600&en=7d5c5014858f0a1c&ei=5062&partner=GOOGLE

Unglobal Brands (Research News)
http://www.mrons.com/drno/news1945.htm

Expo's Factor (Inc.)
http://www.inc.com/magazine/20030401/25319.html

Grass Ceiling (CS Monitor)
http://www.csmonitor.com/2003/0410/p03s01-usgn.html

Cultural Imperialism (Economist)
http://www.economist.com/business/displayStory.cfm?story_id=1682750

Cereal Efficiency (Charlotte Observer)
http://newsobserver.com/business/story/2417848p-2250443c.html

Consumer Mosaic (Miami Herald)
http://www.miami.com/mld/miamiherald/business/5562259.htm

Blue Jay Branding (Globe & Mail)
http://www.globeandmail.com/servlet/ArticleNews/TPStory/
LAC/20030403/SJEFF/TPSports/TopStories

Branding Buff (Sunday Standard)
http://www.eastandard.net/business/bsnews23032003004.htm

Branding Bulgaria (Sofia Echo)
http://www.sofiaecho.com/art.php?id=6999&catid=47

Brand Manhattan (Newsday)
http://www.newsday.com/news/local/wire/ny-bc-ny--marketing
office0402apr02,0,6181292.story?coll=ny-ap-regional-wire

Teflon Floors (Inquirer)
http://www.philly.com/mld/inquirer/business/5536197.htm

Nano Products (CS Monitor)
http://www.csmonitor.com/2003/0324/p17s03-wmcn.html

Korean Invasion (Asia Times)
http://www.atimes.com/atimes/South_Asia/ED01Df02.html

Inside Branding (Harvard BSWK)
http://workingknowledge.hbs.edu/pubitem.jhtml?id=3388&t=marketing

Ninja Turtles (CS Monitor)
http://www.csmonitor.com/2003/0331/p20s01-wmcn.html

Peace Boycotts (BBC)
http://news.bbc.co.uk/1/hi/business/2902941.stm

Oyster Docks (Business 2.0)
http://www.business2.com/articles/web/0,1653,48460,00.html

Kenn Viselman's Back (Inc.)
http://www.inc.com/magazine/20030401/25321.html

People Meters (Wall St. Journal)
http://sg.biz.yahoo.com/030327/72/39fy5.html

TV Fashions (CS Monitor)
http://www.csmonitor.com/2003/0326/p13s01-lihc.html

Hilfiger Australia (Sydney Herald)
http://www.smh.com.au/articles/2003/03/26/1048653746934.html

Billboard Brands (LucJam)
http://www.lucjam.com/billboard.html

Viagra Pops (Observer)
http://www.observer.co.uk/uk_news/story/0,6903,920079,00.html

Coke's Cool Jerk (Slate)
http://slate.msn.com/id/2080090/

Smells Like Teen TV (Inquirer)
http://www.philly.com/mld/inquirer/
entertainment/5400853.htm

How Google Grows (Fast Company)
http://www.fastcompany.com/magazine/69/google.html

Whitelisting Spam (BusinessWeek)
http://www.businessweek.com/technology/content/mar2003/tc20030313_0932.htm

The Twinkie Defense (Boston Globe)
http://www.boston.com/globe/magazine/2003/0316/twinkies.htm

McDonald's Kills Hammurderer (Onion)
http://www.theonion.com/onion3910/hammurderer.html

Markets of One (Food Navigator)
http://www.foodnavigator.com/news/news.asp?id=7263

Pitching to Kids (Boston Globe)
http://www.boston.com/globe/magazine/2003/0316/kids.htm

Functional Foods (Boston Globe)
http://www.boston.com/globe/magazine/2003/0416/future.htm

Sugar-Free Chocolate (Reuters)
http://asia.reuters.com/newsArticle.jhtml;jsessionid=
D1BSZRE0OWX0ICRBAE0CFEY?type=businessNews&storyID=2401829

Eminem's Brand Power (LucJam)
http://www.lucjam.com/eminem.html

Mondavi's Prices (Boston.com)
http://www.boston.com/dailynews/072/economy/
Robert_Mondavi_promotes_brand_:.shtml

Prescription Shopping (BBC)
http://news.bbc.co.uk/1/hi/health/2838775.stm

Kids & Credit (Detroit FP)
http://www.freep.com/money/business/bank10_20030310.htm

Boutique Oils (SF Gate)
http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/
2003/03/12/FD166626.DTL

Slotting Beast (Mpls. Star)
http://www.startribune.com/stories/535/3739332.html

Nike's Dogfight (Slate)
http://slate.msn.com/id/2079768/

Hip Hop Soda Pop (Village Voice)
http://www.villagevoice.com/issues/0310/allah.php

Coke & NCAA (USA Today)
http://www.usatoday.com/money/advertising/2003-03-05-ncaa_x.htm

Consumers' Republic (Harvard BSWK)
http://workingknowledge.hbs.edu/pubitem.jhtml?id=3262&t=marketing

Power Pricing (Fast Company)
http://www.fastcompany.com/online/68/pricing.html

40-Aisle Boutiques (CS Monitor)
http://www.csmonitor.com/2003/0303/p11s02-wmcn.html

Google's Ad Network (AP)
http://story.news.yahoo.com/news?tmpl=story
&u=/ap/20030305/ap_on_hi_te/google_ads_2

Beautiful P&G (USA Today)
http://www.usatoday.com/money/industries/
manufacturing/2003-03-03-procter_x.htm

More On Benioff (FSB)
http://www.fortune.com/fortune/smallbusiness/technology/
articles/0,15114,427797,00.html

Dr Pepper's Weblog (MSNBC)
http://www.msnbc.com/news/879490.asp?cp1=1

Talking Web Ads (Inquirer)
http://www.philly.com/mld/inquirer/business/5271346.htm

Life After Playstation (Economist)
http://www.economist.com/business/display
Story.cfm?story_id=1606326

Fat Tax (BBC)
http://news.bbc.co.uk/1/hi/health/2799763.stm

Ramen Noodles (Mercury News)
http://www.bayarea.com/mld/mercurynews/living/food/5254579.htm

Pre-Cut Fruit (Visalia Times)
http://www.visaliatimesdelta.com/news/stories/
20030220/localnews/1022709.html

Gay Coffee (AP)
http://www.bayarea.com/mld/mercurynews/business/5249642.htm

Walmart Discount Chic (Ledger)
http://www.theledger.com/apps/pbcs.dll/article?Site=LL&Date=20030223&Category
=NEWS&ArtNo=302230334&Ref=AR&Profile=1001&SectionCat=BUSINESS

Dial dials up (Arizona Republic)
http://www.azcentral.com/business/articles/0221dial21.html

Naming Sports Teams (Slate)
http://slate.msn.com/id/2078825/

Hyundai Outhips Honda (SF Chronicle)
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/
2003/02/20/BU101612.DTL&type=business

Wal-Mart Bests GE (Fortune)
http://www.fortune.com/fortune/mostadmired/articles/0,15114,423053,00.html

Heinz Goes Global (Inquirer)
http://www.philly.com/mld/inquirer/business/5218873.htm

Space Products (CS Monitor)
http://www.csmonitor.com/2003/0220/p18s05-hfgn.html

$20K Cellphones (Economist)
http://www.economist.com/business/displayStory.cfm?story_id=1596073

Barenaked Backlash
http://www.globeandmail.com/servlet/ArticleNews/
TPStory/LAC/20030219/RADSS/Business/Idx

Online Coupons (Pittsburgh Post-Gazette)
http://www.pittsburghlive.com/x/tribune-review/business/s_118961.html

Circuit City v. Best Buy (Baltimore Sun)
http://www.baltimoresun.com/business/bal-bz.circuit13feb13,0,2761712.
story?coll=bal%2Dbusiness%2Dheadlines

Duct, Duct Goose (CNN)
http://money.cnn.com/2003/02/12/news/companies/ducttape/index.htm

TV Sleaze (CS Monitor)
http://www.csmonitor.com/2003/0207/p13s01-altv.html

SpongeBarbie Squarepants (USA Today)
http://www.usatoday.com/money/industries/retail/2003-02-12-mattel_x.htm

Yao Jordan (Slate)
http://slate.msn.com/id/2078291/

Sponsoring Philadelphia (Inquirer)
http://www.philly.com/mld/inquirer/5159556.htm

Cultural Disrespect (WS Journal)
http://www.opinionjournal.com/la/?id=110003056

The Price Vice (Fast Company)
http://www.fastcompany.com/online/67/jellis.html

Apple's Savvy (Baltimore Sun)
http://www.baltimoresun.com/technology/custom/pluggedin/bal-mac
020603,0,5814517.column?coll=bal%2Dbusiness%2Dheadlines

Ron Wood's Art (CS Monitor)
http://www.csmonitor.com/2003/0131/p13s02-almp.html

Winona Ryder's Style (USA Today)
http://www.usatoday.com/life/2003-02-05-ryder_x.htm

Smart Labels (Economist)
http://www.economist.com/business/displaystory.cfm?story_id=1563928

Busch League (the Ledger)
http://www.theledger.com/apps/pbcs.dll/article?Site=LL&Date=20030202
&Category=NEWS&ArtNo=302020348&Ref=AR&
Profile=1001&SectionCat=BUSINESS

Family Muscle Cars (CS Monitor)
http://www.csmonitor.com/2003/0127/p17s02-wmcn.html

Kiddie Supermarkets (Washington Post)
http://www.washingtonpost.com/wp-dyn/articles/A57254-2003Jan28.html

Minority Spending (Cincy Inquirer)
http://enquirer.com/editions/2003/01/29/biz_minorityshop29.html

Dairy Sodas (Houston Chronicle)
http://www.chron.com/cs/CDA/story.hts/business/1753476

Cirque du Toxic (Baltimore Sun)
http://www.baltimoresun.com/business/bal-bz.circus29jan29,0,4214983.
story?coll=bal%2Dbusiness%2Dheadlines

Of Mice and Levi's (Ananova)
http://www.ananova.com/business/story/sm
_741479.html?menu=business.businessquirkies

Urban Wal-Mart (LA Times)
http://www.baltimoresun.com/business/
bal-walmart0123,0,4611525.story?
coll=bal%2Dbusiness%2Dheadlines

Coke in France (Atlanta Journal)
http://www.accessatlanta.com/ajc/business/coke/0802/27france.html

New Shoe Boutique (Detroit Free Press)
http://www.freep.com/money/business/shop23_20030123.htm

Branding Rubbers (Business 2.0)
http://www.business2.com/articles/mag/0,1640,46122,00.html

Classical Laughs (CS Monitor)
http://www.csmonitor.com/2003/0117/p18s01-almp.html

Southcorp Wines (MSNBC)
http://famulus.msnbc.com/famulusgen/
businessweek01-23-040006.asp?t=BWCOM

Dead Man Pitching (Reuters)
http://story.news.yahoo.com/news?tmpl=story&u=/nm/20030117/
tv_nm/music_advertising_rundmc_dc_1

E!'s Mindy Herman
http://www.philly.com/mld/inquirer/entertainment/4925400.htm

Sundance & Money (USA Today)
http://www.usatoday.com/life/movies/news/2003-01-15-sundance_x.htm

Dreams Management (Economist)
http://www.economist.com/business/displaystory.cfm?story_id=1534766

Senior Ads (C S Monitor)
http://www.csmonitor.com/2003/0115/p14s01-coop.html

Student Fat (Reuters)
http://asia.reuters.com/newsArticle.jhtml?type=healthNews&storyID=2036494

Just Doing Research (BBspot)
http://bbspot.com/News/2003/01/hussein.html

Sara Lee Retail (Charlotte Observer)
http://www.charlotte.com/mld/observer/business/4879808.htm

VW's Cubicle Slave (Slate)
http://slate.msn.com/id/2076322/

Apple & Laptops (Business 2.0)
http://www.business2.com/articles/web/0,,46313,00.html

Toyota's Learning Lab (USA Today)
http://www.usatoday.com/money/autos/2003-01-09-scion_x.htm

Weird Car Names (CNN)
http://money.cnn.com/2003/01/08/pf/autos/
autoshow_bc.autos.show.names.reut/index.htm

Ikea's New Format (Philadelphia Inquirer)
http://www.philly.com/mld/inquirer/business/4895827.htm

Bank of Wal-Mart? (Financial Times)
http://news.ft.com/servlet/ContentServer?pagename=FT.com/StoryFT/FullStory&c=
StoryFT&cid=1039524264844&p=1012571727088

Bigger Than Wal-Mart? (Time)
http://www.time.com/time/magazine/article/0,9171,1101030113-404212,00.html

Coke's New Look (Access Atlanta)
http://www.accessatlanta.com/ajc/business/coke/0103/02redesign.html

Design Within Reach? (Slate)
http://slate.msn.com/id/2075668/

Discount Luxuries (BusinessWeek)
http://famulus.msnbc.com/famulusgen/
businessweek12-26-080002.asp?t=BWCOM

Shanghai Ads (BBC)
http://news.bbc.co.uk/2/hi/business/2586847.stm

Mexican Rock (CNN)
http://www.cnn.com/2003/SHOWBIZ/Music/01/02/jaguares/index.html

ESPN Retail (Fast Company)
http://www.fastcompany.com/online/66/whatsselling3.html

Kid-Friendly Stocks (Detroit Free Press)
http://www.freep.com/money/business/kids16_20021216.htm

Hasbro's Top Cat (Business 2.0)
http://www.business2.com/articles/mag/0,,45413,00.html

Video Games Peak? (Economist)
http://www.economist.com/business/displayStory.cfm?story_id=1494010

Floor Media (Budapest Sun)
http://www.budapestsun.com/full_story.asp?ArticleId={A4D284C00200
477D8809B30334B4B50E}&From=Business

Cryogenically Frozen Citrus (The Ledger)
http://www.theledger.com/apps/pbcs.dll/
article?Site=LL&Date=20021219&Category=
NEWS&ArtNo=212190335&Ref=AR&Profile=1001&SectionCat=BUSINESS

Consumer Theft (CS Monitor)
http://www.csmonitor.com/2002/1216/p11s01-wmcn.html

Just Ask Mary Lou (Detroit Free Press)
http://www.freep.com/money/business/listen16_20021216.htm

The McDonald's Top 10 (USA Today)
http://www.usatoday.com/money/industries/food/2002-12-11-mcmess_x.htm

Adland Panics (Economist)
http://www.economist.com/business/displaystory.cfm?story_id=1478071

Product Placement Rates (Harford Courant)
http://www.ctnow.com/business/hc-pitch1211.artdec11,
0,3554999.column?coll=hc%2Dheadlines%2Dbusiness

Spam The Brand (Slate)
http://slate.msn.com/?id=2074884&device=